
Can Victoria’s Secret Get Its Sexy Back? The Jury Is Still Out
Investors are waiting for more details to emerge as the Columbus, Ohio-based company plans to host a meeting on September 10. L Brands stock has lost 80% of its value since peaking in 2016.
“Victoria’s Secret is at a very critical juncture in its existence,” John Zolidis, president of independent investor advisor Quo Vadis Capital, said in a note, adding that he plans to travel to the meeting. “[I] want to see first-hand if the company has the wherewithal and courage to transform its brand image from an elitist-aspirational positioning to the body-positive approach working with women today.”
He won’t be the only one watching for that.






