John Zolidis

Consumer spending pullback hurts Target earnings; retailer cuts holiday forecast

John Zolidis, founder and president of Quo Vadis Capital Inc., compared the disappointing results to 2008, when the economy was weakening and Target was losing ground against Walmart (for similar product mix reasons as this week).

“We had expected that Target was better positioned for consumer weakness this time around, due to its improved competitive position and upgraded capabilities,” Zolidis wrote in an investors note Wednesday. “But, it certainly does not feel that way, looking at this year’s performance.”

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Chipotle’s Burritos Have Gotten Expensive—and the Stock Market Is Getting Worried

Veteran analyst John Zolidis of Quo Vadis Capital argues that transactions might have dropped 5.4%, based on his calculations, a number arrived at by modeling transactions as the difference between the price and sales increases. Zolidis, who has a Sell rating on the stock, wasn’t the only analyst raising questions about the impact of price increases on traffic. BMO analyst Andrew Strelzik, who rates the stock a Hold, noted that “[questions] about value proposition gain steam as traffic declines accelerate. Still, 72% of the 36 analysts tracked by FactSet rate the stock as Buy or equivalent.

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